Lauren is a veteran leader in integrated growth strategy, business development and marketing, with nearly two decades of experience driving value and developing opportunities for school leaders in New Jersey. Her earlier career included roles in healthcare, entertainment, and banking.
In May of 2026, Cuervo was named the Executive Director of the Educational Leadership Foundation of New Jersey (ELFNJ).
She also serves as the Senior Director of Connection for the New Jersey School Boards Association (NJSBA), where she leads a cross-functional team and is responsible for a multi-million-dollar annual revenue portfolio. She has demonstrated success in fiscal stewardship, with a commitment to cost-efficiency and zero-based budgeting principles. This is underscored by a strong record of consistently leading her team to surpass annual budget goals while keeping within budget constraints.
Since joining NJSBA, she has served in several roles, including Director of Marketing, Communications, and IT, and Lead Director of Strategic Development. She also leads NJSBA’s award-winning annual Workshop conference, the largest training and trade show event for school officials in New Jersey. In addition to other events and initiatives, she launched NJSBA’s first Women’s Leadership Conference in 2024, which is NJSBA’s second most popular event after the annual Workshop conference.
In her capacity with ELFNJ, Cuervo will leverage her extensive background in relationship marketing, program development and B2B partnerships to bolster the foundation’s reach and impact.
Her focus is on advancing public education by expanding free training opportunities for school leaders and building support for innovative, equitable programs to advance student achievement.